The brief

The practice case study is based on a real client project. This will give you the best insight into the type of work we do, and think about the skills you'll need to fit into the team.

We want to make sure you're as prepared as you can be for when you get through to this stage of our recruitment process. We suggest you try it the first time under similar conditions as you would if you were with us when you take the assessment. That will give you good idea of where you can improve.

Market analysis

Background knowledge:

Let's work on the basis that the population of the UK is approximately 60 million, the retail price of a pack of biscuits is on average £1.00, and the average price received by the manufacturer is 90% of the retail price. Our client Dunk produces both branded biscuits and own label biscuits for supermarkets, and Dunk is the third largest biscuit manufacturer in the UK, with a 15% share of the branded biscuit market. Crumble is the biscuit market leader.

Marketing spend