Information request
As an analyst, what else would you want to consider when evaluating
the growth strategy for a new biscuit product?
Drag & drop the list below in your order of importance:
- Dunk's marketing materials
- Dunk's revenue by biscuit type
- Dunk's revenue by retailer
- Dunk's share of retailer biscuit sales
- Competitor revenue by biscuit type
- Average prices by biscuit type
- Consumer research and focus groups
- Average profit margin by biscuit type
Answer: Information request
If you got the right answer, you'll see a tick. If you got the wrong answer you'll see a cross. So that you can build your knowledge read the reasoning for the correct order.
Your ranking |
Our ranking1. Dunk's revenue by biscuit type: Understanding Dunk's current product mix will help decide where it may be underpenetrated. 2. Average profit margin by biscuit type Higher margin categories are more attractive. 3. Competitor revenue by biscuit type It will be difficult to grow share in highly competed categories. 4. Average prices by biscuit type Understanding the price point in different biscuit categories will be important for modelling anticipated revenue as well as for positioning and promoting the new product. 5. Consumer research and focus groups Consumer research and focus groups are important sources of information for gauging product trends. 6. Dunk's revenue by retailer Dunk's main retailers may have a different consumer profile which may affect the type of biscuits they buy. However, the larger supermarkets are likely to cover most categories so this is not of vital importance. 7. Dunk's share of retailer biscuit sales Dunk may have greater leeway to introduce new products with retailers it already has good relations with, but this has limited importance when choosing between categories. 8. Dunk's marketing materials This will have limited insight on potential new product types. |